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HISTORY

YESKA is much more than a tourism company: it’s the reflection of a dream, a family heritage and the strength to rise in the face of adversity.

It all began in 1990 when Guido Flores, a man passionate about his land and showing its beauty to the world, founded YESKA as a tourist transport company. For Guido, it wasn’t just about transporting passengers from one place to another, but about sharing stories, cultures and landscapes that would remain in the heart of every traveller. For 18 years, under his leadership, YESKA consolidated itself as a respected company, loved by its customers and all those who worked with it.

But in 2008, history took an unexpected turn. Guido’s sudden departure left the family and the company with a huge void. 2009 was a year of pause, silence and uncertainty. Many thought that YESKA had come to an end. But it is in the most difficult moments that true strength is born.

In 2010, Karla Flores, his daughter, decided to take over. Driven by her love for her father and everything he had built, Karla not only revived YESKA, but took it to a new level. With tireless work, passion and vision, she transformed the company into a responsive and operational travel agency, expanding its services and opening the doors to new experiences for national and international travellers.

YESKA reinvented itself but never forgot its roots. Every tour, every package, every smile of a satisfied client is, at its core, a tribute to Guido Flores and the dream that inspired him.

Today, YESKA is a symbol of resilience, family love, commitment to excellence and passion for tourism. It is the story of a family that has proved that dreams never die if you have the courage to pursue them.
More than three decades later, YESKA continues to write its history, guided by the same values that saw its birth: passion, commitment and the deep desire to transform each trip into an unforgettable experience. Because at YESKA, we believe that travel doesn’t just move people: it moves hearts.

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